Search Engine Optimization

Maximize online exposure through high ranking in major search engines

Cross-Linking

Search Engines are looking to push the navigability of the internet so that users have access to content that they're interested in. Logically, a core factor when ranking your site is analyzing its architecture, how well the pages are linked and how readily a user can get from one area to another.

This navigability is built up through a network of cross-links throughout your site, with pages containing related content directly linked. To create this sort of network manually is a very difficult task, as it requires the creation of multiple links from every page to pages with related content, and as the site gets larger, so does the network of links. And ever one of these links needs to be maintained as the site changes.

Synergee maintains all this automatically. It creates links between pages with related content automatically. For instance, the Spanish Language page will automatically be populated with links to Spanish speaking countries and Spanish language schools. Each one of these links is automatically maintained, so if you move a page, or delete it, the link is updated automatically.

Standards

Few people are aware of standards on the internet, but there is an organization called the World Wide Web Consortium, who dictates standards in coding for web pages. Search Engines are aware of these standards, and favor sites that adhere to them as they are easier to index and generally more compatible for users.

Someone unfamiliar with standards could easily ignore them, and whilst the website may still be fully functional for users, a search engine crawler will acknowledge this non-adherence and your site could be penalized.

Within Synergee, every page created to conform with W3C coding standards, which not only maximises the chance of users being able to access content correctly, but also benefits your ranking.

Accessibility

Ensuring that websites remains fully functional and accessible to those users with disabilities is a factor all too often overlooked by web designers, to the detriment of both site accessibility and search engine ranking.

Maintaining a high level of accessibility means ensuring your website is readable by text-to-speech software and text-to-Braille hardware. Elements that facilitate user accessibility include clean body text, description tags on links, and a scalable website layout. Synergee automatically maintains these elements, and so your ranking benefits.